National Geographic Shows 30.9 Million Worldwide Audience via Consolidated Media Report

NEW YORK (Sept. 24, 2012) — The Audit Bureau of Circulations has released a Consolidated Media Report for National Geographic. The publication, which was ranked as the seventh largest in the U.S.  in June 2012, is the largest magazine to present audited data about its cross-platform brand via a CMR.

The report shows audited data from National Geographic’s total brand universe of 30.9 million, which includes print circulation, digital editions, apps, social media, websites and newsletters for the main edition as well as International, Worldwide and Traveler editions. For the first half of 2012, the total brand universe includes:

4.2 million print and digital editions for National Geographic2.9 million app downloads for National Geographic International19.4 million monthly unique visitors to NationalGeographic.com11.7 million Facebook likes2.7 million Twitter followers5.5 million newsletter distribution

“We have always been innovators in real-world storytelling, in print, video and photography. New devices are allowing us to explore an exciting frontier that challenges us to re-imagine our storytelling in fresh ways that take advantage of our rich tradition and expertise,” says Declan Moore, executive vice president, National Geographic publishing and digital media. “Digital editions have become the fastest growing piece of our business. Hundreds of thousands of people globally are sampling the digital edition and converting to paid subscribers. In addition to the audited numbers, National Geographic also currently reaches a global audience through its 33 local-language editions and the National Geographic Channel in 171 countries.”

The report also details National Geographic’s website statistics, price and downloads for its iPhone and iPad apps, and a chart that shows digital replica edition growth of 40 percent from January through June 2012. Additional statistics are available in the full report.

“We are excited to add National Geographic to the growing list of magazine brands that are choosing the CMR to show their advertisers and ad agencies data that’s audited and trusted,” said George Bartman, ABC vice president, marketing and sales. “This is a great example of an innovative magazine using an innovative report format to communicate the components of their cross-media brand.”

Examples of previous magazine Consolidated Media Reports and more information are available on ABC’s website.

About ABC

ABC is a forum of North America’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.

About National Geographic

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

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National Geographic’s All Roads Film Festival to Present 4 Days Of Film, Photography, Music from Vibrant Cultures Worldwide

WASHINGTON (Sept. 5, 2012)—Romance, drama and incisive documentaries from across the globe will be spotlighted in the eighth All Roads Film Festival, the groundbreaking program that offers contemporary stories by or about indigenous and under-represented minority cultures. The 2012 All Roads Film Festival will take place Sept. 27-30 at the National Geographic Society in Washington, D.C. This year’s theme is “Vibrant Cultures from Around the World.”

The four-day event also will include a dance party with L.A.-based, Colombian band Palenke Soultribe; a live mariachi band performance; panel discussions with filmmakers; and a photo exhibit in the courtyard at National Geographic headquarters. The photo exhibit, a collaboration with National Geographic Photo Camp, features images by youth from Chad, Haiti and Burma who worked with National Geographic’s legendary photographers. Award-winning and rising filmmakers will participate in two panel discussions as well as discussions following their film screenings, where they will talk about their careers and the continuing innovation of indigenous filmmaking.

“It’s exciting to see that the artistry and craftsmanship in these films get stronger every year,” said Francene Blythe, director of the National Geographic All Roads Film Project. “This year’s submissions noticeably featured the brighter side of life: inspiring personalities and captivating stories, all presented by some of the most promising filmmakers in the world.”

Some of the festival’s stand-out films are:

Bridge the Gap to Pine Ridge – Filmmaker Chris Bashinelli tells amazing stories of hope and inspiration from South Dakota’s Pine Ridge Reservation. This film will also be part of Bashinelli’s successful Web series, which aims to provide new perspectives from the developing world and foster cross-cultural understanding.Busong (Palawan Fate) – This first feature film from the Palawan community of the Philippines is making its D.C. premiere. It screened at the 2011 Cannes Film Festival Director’s Fortnight, and won awards for Best Director, Best Sound Design and Best Original Music Score at the Cinemalaya Philippine Independent Film Festival last year.Lone Samaritan – Making its D.C. premiere, this Israeli film is about a family in crisis after a daughter leaves their reclusive Samaritan sect and becomes a well-known Israeli celebrity. The film has won multiple Best Documentary awards at festivals around the world.Los Descendientes del Jaguar – This documentary catalogues the courtroom triumph of the Sarayaku people over oil exploration that took place on their land without their consent.Mariachi High – “Mariachi High” follows a group of high school students preparing for high-stakes mariachi competitions. The featured students will open the All Roads Film Festival on Sept. 27 with a live mariachi performance in the National Geographic Society courtyard. “Mariachi High” is an All Roads Seed Grant recipient.The Tundra Book – This film documents the life of the Chukchi people, whom very few outsiders have encountered. It won the Russian equivalent of the Academy Award for Best Documentary, a first for indigenous filmmakers in Russia. “The Tundra Book” is an All Roads Seed Grant recipient.Tomorrow We Will See – This upbeat film from promising young director Soraya Umewaka showcases Lebanon’s flourishing arts culture as the country rebuilds after years of war.

Other festival events include:

2012 All Roads Photography Exhibit – A first collaboration with National Geographic Photo Camp, which gives National Geographic’s network of professional photographers the chance to pass on their skills, knowledge and passion to the next generation of aspiring photojournalists around the world.All Roads Dance Party – On Saturday, Sept. 28, All Roads will co-host a dance party with NatGeo Music, which has just added Palenke Soultribe to its label. Palenke Soultribe is a cadre of young Colombian artists rediscovering the roots of their country’s diverse music and refashioning it for dance floors worldwide. The event will be 21+, and libations will be available for purchase.Panel Discussions– “You Can Go Home Again,” on Thursday, Sept. 27, at 1:30 p.m., will feature award-winning directors discussing their decisions to locate their films in their homelands and heartlands. In “Triumph or Tragedy,” on Friday, Sept. 28, at 2:30 p.m., up-and-coming directors will talk about finding emotional balance in their films.

A full festival schedule and ticketing information are available at
http://events.nationalgeographic.com/events/event-series/all-roads-film-festival-washington-dc/.

For the official All Roads Film Festival trailer, go to
http://www.youtube.com/embed/DA0QcpBuGdY.

Tickets for each All Roads film are $10 for the general public and $8 for National Geographic members. Festival passes, which include the Saturday concert, are $100 for the general public and $80 for members. To purchase, order online via the website above, visit the National Geographic ticket office at 1600 M Street N.W., Washington, D.C., or call (202) 857-7700.

The All Roads Film Festival is part of the All Roads Film Project, a National Geographic program created to provide an international platform for indigenous and under-represented minority-culture artists to share cultures, stories and perspectives through the power of film and photography. In addition to providing a venue for their films, All Roads offers its filmmakers and photographers a series of networking opportunities and awards a minimum of 10 film grants a year to support the development and production of film and video projects by or about indigenous and under-represented minority-culture communities. Film grant recipients are considered for inclusion in the All Roads Film Festival and other National Geographic-affiliated broadcast outlets.

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National Geographic Explores the World of Green Consumers: Worldwide, Consumers Who Feel Most Guilty About Their Environmental Impact Are Least to Blame