National Geographic Shows 30.9 Million Worldwide Audience via Consolidated Media Report

NEW YORK (Sept. 24, 2012) — The Audit Bureau of Circulations has released a Consolidated Media Report for National Geographic. The publication, which was ranked as the seventh largest in the U.S.  in June 2012, is the largest magazine to present audited data about its cross-platform brand via a CMR.

The report shows audited data from National Geographic’s total brand universe of 30.9 million, which includes print circulation, digital editions, apps, social media, websites and newsletters for the main edition as well as International, Worldwide and Traveler editions. For the first half of 2012, the total brand universe includes:

4.2 million print and digital editions for National Geographic2.9 million app downloads for National Geographic International19.4 million monthly unique visitors to NationalGeographic.com11.7 million Facebook likes2.7 million Twitter followers5.5 million newsletter distribution

“We have always been innovators in real-world storytelling, in print, video and photography. New devices are allowing us to explore an exciting frontier that challenges us to re-imagine our storytelling in fresh ways that take advantage of our rich tradition and expertise,” says Declan Moore, executive vice president, National Geographic publishing and digital media. “Digital editions have become the fastest growing piece of our business. Hundreds of thousands of people globally are sampling the digital edition and converting to paid subscribers. In addition to the audited numbers, National Geographic also currently reaches a global audience through its 33 local-language editions and the National Geographic Channel in 171 countries.”

The report also details National Geographic’s website statistics, price and downloads for its iPhone and iPad apps, and a chart that shows digital replica edition growth of 40 percent from January through June 2012. Additional statistics are available in the full report.

“We are excited to add National Geographic to the growing list of magazine brands that are choosing the CMR to show their advertisers and ad agencies data that’s audited and trusted,” said George Bartman, ABC vice president, marketing and sales. “This is a great example of an innovative magazine using an innovative report format to communicate the components of their cross-media brand.”

Examples of previous magazine Consolidated Media Reports and more information are available on ABC’s website.

About ABC

ABC is a forum of North America’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.

About National Geographic

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

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Media Opportunities — BioBlitz in Rocky Mountain National Park

Visitor watching bull elk. NPS photo by John Marino

When:  Friday, Aug. 24, 2012, at 11:30 a.m.

Where:  Meet at Estes Park Fairgrounds, then travel to Rocky Mountain National Park

What:  On Friday, Aug. 24, at 11:30 a.m. media are invited to attend the opening ceremony of the BioBlitz at the Stanley Park Fairgrounds in Estes Park at 1209 Manford Avenue. Director of the National Park Service Jonathan B. Jarvis,  Chairman and CEO of the National Geographic Society John Fahey, Superintendent of Rocky Mountain National Park Vaughn Baker and National Geographic Emerging Explorer Juan Martinez will make brief remarks to celebrate biodiversity and the importance of connecting young people to science and nature.

At noon media will board a bus with the National Park Service director and others to participate in a BioBlitz site in Rocky Mountain National Park with schoolchildren and scientists. Media will need to go by bus, as parking is limited at the site. If there is interest and if time allows, there will be an option to travel to the alpine tundra with the director to highlight other aspects of the BioBlitz and additional National Park Service activities.

Please R.S.V.P. by noon, Thursday, Aug. 23, to Kyle Patterson, Rocky Mountain National Park Public Information Officer, at (970) 586-1363 or Kyle_Patterson@nps.gov if you plan to attend, as seating is limited.

Background:

Rocky Mountain National Park boasts one of the most expansive areas of alpine tundra in the United States as well as beautiful forests and mountain meadows. To better understand, appreciate and protect this national treasure, the National Park Service and National Geographic Society are teaming up to host a 24-hour BioBlitz species count and a two-day Biodiversity Festival, Aug. 24-25, 2012.

Part scientific endeavor, part festival and part outdoor classroom, the Rocky Mountain National Park BioBlitz will bring together 200 leading scientists and naturalists from around the country, thousands of local citizens of all ages and hundreds of students. Students are coming from as far away as Arizona and Costa Rica. Together they will explore the park, observing and recording as many plant and animal species as possible in 24 hours. Inventory activities include counting elk, catching insects, spotting birds, exploring and examining aquatic invertebrates and using technology to better understand the diverse ecosystems of this unique national park.

In this extraordinary experience open to the public, participants are invited to work with experts to count, map and learn about the park’s diverse organisms, ranging from microscopic bacteria to towering pines.

In addition to the BioBlitz inside Rocky Mountain National Park a Biodiversity Festival will be taking place at the Stanley Park Fairgrounds in Estes Park. This free, family-oriented festival will be celebrating biodiversity with over 40 exhibits featuring music, live animals, science demonstrations, hands-on activities provided by prominent science and environmental organizations, food and art. The goal: to connect children and families to science and nature.

Adding more cause to celebrate, the Rocky Mountain National Park BioBlitz coincides with the National Park Service’s 96th birthday on Aug. 25. This is the sixth in a series of 10 BioBlitzes throughout the country leading up to the centennial of the National Park Service in 2016. Rocky Mountain National Park will turn 100 a year earlier, in 2015.

Through National Geographic’s partnership efforts, the 2012 presenting sponsors are Verizon and GEICO. Additional support comes from Southwest Airlines and the Harold M. and Adeline S. Morrison Family Foundation.

Further information will be provided at the event.

If interested, additional opportunities can be made available for the media on Saturday, Aug. 25.

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ACK Media Launches National Geographic Traveller in India

MUMBAI, India (July 6, 2012)—ACK Media launched the Indian edition of National Geographic Traveller, the travel magazine from National Geographic, this month. National Geographic Traveller India is now available in bookstores and on newsstands across the country, with a price tag of Rs 120.

In 2011, ACK Media and the National Geographic Society announced a magazine partnership to publish the Indian edition of National Geographic Traveller. The leading distribution house, India Book House (IBH), a subsidiary of ACK Media, which manages the distribution for National Geographic’s flagship magazine, will also manage the distribution for National Geographic Traveller India.

National Geographic Traveller India’s tag line is Nobody Knows This World Better. It is an inclusive travel magazine about immersive travel experiences. It is also about family travel, fascinating travel stories, new ways of exploring old destinations and being a responsible traveller. National Geographic Traveller India is the storyteller that covers destinations in ways that inspire readers to travel.

More than 80% of the content in National Geographic Traveller India will be generated locally. Advertisers will have a platform to reach the intelligent, discerning and affluent Indian travel magazine reader. National Geographic Traveller India will be produced to the same high standards of its international partner, with the same look and the familiar yellow-bordered cover.

Manas Mohan is the Publishing Director for National Geographic Traveller India. Travel writer and travel guidebook author Niloufer Venkatraman has been appointed Editor-in-Chief, and Eric D’souza is Vice President, Advertising Sales.

Manas Mohan, Publishing Director, National Geographic Traveller India, & COO, ACK Media, said: “I am honoured to be associated with National Geographic Traveller India. It is a huge achievement for ACK Media to partner with the National Geographic Society to bring out the Indian edition of National Geographic Traveller. The hard work has paid off, with a fantastic response from advertisers, and I am eagerly waiting for the positive review from our readers.”

Niloufer Venkatraman, Editor-in-Chief, National Geographic Traveller India, said: “At National Geographic Traveller India we bring together travel and culture, travel and experience, travel and storytelling. Our intention is to inspire more travel to more places, in our vast country and across the world, for the whole family. National Geographic Traveller India tries to bring variety to the experience of travel, inspiring all kinds of journeys, from sedentary to super-active ones. Additionally, we are committed to spreading awareness about sustainable travel and to ensuring that travel destinations endure for future generations.”

Abizar Shaikh, Director, IBH, said: “IBH is proud to be the exclusive India distributor of National Geographic Traveller. All of us at IBH have been waiting with bated breath for months for the launch of this truly global, world-class product. IBH will bring all its energy, passion and drive to ensure the ready accessibility of National Geographic Traveller for readers across the country by making it available at every possible retail outlet in India. We are confident that National Geographic Traveller will be the crown jewel in the IBH range of magazine offerings.”

About the National Geographic Society and National Geographic Traveler Magazine:
Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, is read by more than 60 million people each month. National Geographic Traveler, the U.S. edition of the travel magazine was started in 1984. The Indian edition marks the 15th international edition, and the magazine’s international circulation is now well over 1 million. National Geographic Traveler is the world’s most widely read travel magazine and the category’s No. 1 performer on U.S. newsstands. In the US, the magazine has been nominated for two National Magazine Awards, and has won more than 60 Lowell Thomas Awards for best travel writing and 10 Folio Awards for Best Travel Magazine. To know more, log on to www.natgeotraveller.in and explore new places, read travel blogs, participate in photo contests and step into a world of inspiring travel.

About ACK Media:
ACK Media is India’s leading entertainment and education company for young audiences. Some of India’s most-loved brands including Amar Chitra Katha, Tinkle, Karadi Tales and well-known proprietary characters like Suppandi are part of ACK Media. ACK Media develops products for multiple platforms including print, online services, games, television, films, mobile and home video. ACK Media is headquartered in Mumbai, has a design studio in Bengaluru and a subsidiary in Chennai. For more information, visit www.ack-media.com.

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NATIONAL GEOGRAPHIC DIGITAL MEDIA AND SCIENCEBLOGS.COM FORM STRATEGIC PARTNERSHIP

NATIONAL GEOGRAPHIC DIGITAL MEDIA AND SCIENCEBLOGS.COM FORM STRATEGIC PARTNERSHIP

WASHINGTON / NEW YORK (Dec. 3, 2009)--National Geographic Digital Media (NGDM) and ScienceBlogs.com today announced that they have formed a strategic partnership spanning technology, advertising, business and content development.

Through this partnership, Nationalgeographic.com and ScienceBlogs.com will create and exchange content through connected social media features, as well as work together to create new multimedia programming for both sites. ScienceBlogs.com will feature content from National Geographic bloggers and National Geographic explorers. The site also will have access to National Geographic's news resources and will significantly increase its exposure through NGDM's worldwide audience. NGDM in turn will feature content from ScienceBlogs.com and renowned SB bloggers on its award-winning site Nationalgeographic.com.

In addition, NGDM will lead advertising sales -- headed by Jim Hoos, VP of Digital Media Sales -- on ScienceBlogs.com, adding a vibrant social media platform to the portfolio and giving advertisers access to an audience of more than 2 million young, educated and digitally savvy readers. Under the terms of the agreement, NGDM will acquire a minority stake in ScienceBlogs, LLC, parent company of ScienceBlogs.com.

"ScienceBlogs.com shares our mission to create a fully comprehensive Web destination that allows users to explore, engage and exchange," said John Caldwell, NGDM president. "This partnership not only allows National Geographic to strengthen its leadership in the science and technology space, but it also allows NG.com to reach an extensive community of young and engaged users who are deeply immersed within it."

"We are thrilled to be teaming up with National Geographic, a brand we greatly admire and an organization that shares the values of the ScienceBlogs community. This partnership highlights SB's standing in social media and lays the foundation for growth and greater reach and recognition in the future," said Adam Bly, chairman of ScienceBlogs, LLC.

NGDM and ScienceBlogs.com's initial rollout will feature blog content and applications that highlight green, science and technology subject matter.

About ScienceBlogs
ScienceBlogs.com is the leading social media site in the science and technology category, with more than 130 acclaimed blogs, 11 content channels, a jobs platform and a fast-growing audience of 2.4 million unique visitors a month. ScienceBlogs.de, a German-language edition, launched in 2007 in partnership with Hubert Burda Media, and a Portuguese-language edition, ScienceBlogs.com.br, launched in 2008. ScienceBlogs, LLC, is a privately held company majority-owned by Seed Media Group (www.seedmediagroup.com).

About National Geographic Digital Media
National Geographic Digital Media is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world's largest educational and scientific nonprofit organizations, reaching more than
375 million people worldwide. At the forefront of the digital media revolution, NGDM publishes Nationalgeographic.com, delivering multimedia content to digital consumers. Nationalgeographic.com is the award-winning Web site of the National Geographic Society and attracts 13 million unique visitors a month. Nationalgeographic.com combines National Geographic's video, photography and maps with in-depth information and interactive features about animals, nature, destinations and cultures. Nationalgeographic.com's news service, National Geographic News, publishes daily stories about science and discoveries.

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Contacts:
Dana Block
mPRm Public Relations
(323) 933-3399, x4204
dblock@mprm.com

Dave Courage
ScienceBlogs.com
(646) 502-7043
press@scienceblogs.com

Ellen Stanley
National Geographic
(202) 775-6755
estanley@ngs.org

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NATIONAL GEOGRAPHIC AND NDi MEDIA PARTNER TO DEVELOP AND DISTRIBUTE 'VIRTUAL WORLD OF MUSIC' GAME

NATIONAL GEOGRAPHIC AND NDi MEDIA PARTNER TO DEVELOP AND DISTRIBUTE 'VIRTUAL WORLD OF MUSIC' GAME

Game Will Let Fans of All Ages Come Together to Create, Share and Discover A World of Music Across Multiple Platforms

WASHINGTON (Nov. 12, 2009)--National Geographic Interactive Platforms Group and NDi Media announced that they have teamed up to develop and distribute "Virtual World of Music," a new multiplayer and online social and mobile virtual gaming experience and destination for music lovers. The announcement was made today by Paul Levine, executive vice president, National Geographic Interactive Platforms Group, and senior vice president, corporate strategy and development, National Geographic Global Media.

For "Virtual World of Music," National Geographic Games, a dynamic part of National Geographic's Interactive Platforms division, will take the lead in working with NDi Media to give players from around the world a fun, exciting and authentic experience using theme music from around the world to create and share music. The game will present a music-themed virtual world and interactive environment that enables users to create and share personal music compositions. National Geographic's Mobile and Music groups, among others, also will participate in the strategic partnership.

"National Geographic Games is committed to partnering with the most innovative and creative companies like NDi Media to create games that resonate with a broad audience," said Chris Mate, vice president and general manager, National Geographic Games. "Music is a very unifying and inspirational theme, and we expect the creative interactivity of 'Virtual World of Music' to find many fans among our core National Geographic audience and beyond."

Set to launch in early 2010, "Virtual World of Music" builds on NDi Media's Mixing Studio platform, which has been used by millions of players worldwide. Designed by composers and tested by kids, the mixing platform guarantees that pros and novices alike will mix great-sounding songs every time via the game.

"Music is in our DNA," said Neil Smolar, award-winning composer and president of NDi Media. "We've enjoyed great success with our Mixing Studio platform over the last few years and we're looking forward to extending that success through this exciting relationship with the National Geographic Games team."

NDi Media's creative team includes professional musicians with a deep understanding of mixing and scoring music to visuals, which led to the creation of NDi's proprietary Mixing Studio platform.

About NDi Media
NDi Media creates casual games and entertainment properties for children of all ages. Since 2001, it has produced a portfolio of multiplatform properties featuring original characters that are licensed to broadcasters, portals and game distributors. In addition, NDi Media has a demonstrated expertise in music games, with millions of players worldwide. NDi Media also creates games inspired by established brands for clients such as Warner Bros., PBS, National Geographic, Discovery and Hit Entertainment.

About National Geographic Interactive Platforms
National Geographic Interactive Platforms, a division of National Geographic Ventures, combines into one operating unit the world-renowned National Geographic Maps as well as National Geographic Games, National Geographic Mobile and National Geographic Digital Publishing, to deliver interactive experiences to a new generation of National Geographic consumers. For more information, go to nationalgeographic.com.

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Contacts:
Dana Block
mPRm Public Relations
(323) 933-3399 x4204
dblock@mprm.com

Joanne Schutter
Public Relations, NDi Media
(514) 931-0707 x221
schutter@ndimedia.com

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