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Monday, November 12, 2012

National Geographic Announces Nominees and Start of Online Voting For People’s Choice Adventurer of the Year

WASHINGTON (Nov. 1, 2012)—National Geographic announced today the start of online voting for its annual People’s Choice Adventurer of the Year contest. The nominees for 2013 are 10 adventure innovators whose extraordinary achievement in exploration, conservation, humanitarianism and adventure sports have distinguished them in the past year. Fans can go to http://adventure.nationalgeographic.com/adventure/adventurers-of-the-year/2013/ to vote every day for their favorite nominee. The adventurer with the most votes on Jan. 16, 2013, will be the 2013 People’s Choice Adventurer of the Year.

This year’s nominees include a surfer who rides giant waves; a skier who landed the first sit-ski backflip; a mountain biker who pedaled across cultural boundaries; and a BASE jumper who jumped from space. The 10 nominees are:

Felix Baumgartner — Austrian BASE jumperJosh Dueck — Canadian skierSteve Fisher — South African kayakerShannon Galpin — American humanitarianLizzy Hawker — British ultrarunnerJeremy Jones — American snowboarderDavid Lama — Austrian climberMike Libecki — American explorerRamon Navarro — Chilean surferRenan Ozturk — American artist

“This is the eighth year that National Geographic has combed the globe to find people who have pioneered innovation in the world of adventure. This year’s Adventurer of the Year nominees have pushed the boundaries of exploration and adventure,” said Mary Anne Potts, editor of National Geographic Adventure online.

To learn more about each adventurer through photos, interviews and a video and to vote every day for the People’s Choice Adventurer of the Year, go to http://adventure.nationalgeographic.com/adventure/adventurers-of-the-year/2013/.

National Geographic Society

            The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, travel programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 36 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

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Declare Your Interdependence! Celebrate Geography Awareness Week with National Geographic

WASHINGTON (Nov. 2, 2012)—Seventy-five percent of the farms that produce cocoa beans (the main ingredient in chocolate) are in West Africa; Cote d’Ivoire alone produces more than 30 percent of the world’s cocoa beans. However, Africa accounts for less than 3 percent of the world’s chocolate consumption. Schools and communities across the country will explore global connections and intersections like this during this year’s Geography Awareness Week, Nov. 11-17, with its theme “Geography: Declare Your Interdependence.”

Geography Awareness Week, established by presidential proclamation in 1987, is an annual public awareness program led by National Geographic that celebrates the importance of geography education. Each year, more than 100,000 Americans take part in Geography Awareness Week activities through programs in their schools, local communities and even their own backyards. Every year, National Geographic chooses a theme for Geography Awareness Week; this year’s “Geography: Declare Your Interdependence” theme investigates the idea that we are all are connected to the rest of the world through the decisions we make on a daily basis, including what foods we eat and the things we buy.

“This year’s theme explores the fact that every place on Earth is connected to every other, directly or indirectly,” said Danny Edelson, National Geographic’s vice president for Education. “For example, a drought in Mexico could affect the availability of fresh produce in the United States, especially in the winter and spring. To make good decisions in today’s world, people have to understand the connections that link places together.”

Geography Awareness Week’s online hub www.GAWeek.org, hosted on National Geographic Education Programs’ award-winning website NatGeoEd.org, offers access to activities, games and more, all relating geography to a variety of subjects as well as day-to-day life. This year’s new online activity is the global closet calculator, which lets site users examine the contents of their closets to see where on the planet their belongings come from, and compare their closets to those of others around the world.

The site features contributions from National Geographic and partner organizations such as WorldSavvy, National Environmental Education Foundation, National Council for Geographic Education and Esri. Educators and parents will find valuable lists of activities for at home and in the classroom, geographer profiles, family-friendly games and a downloadable Geography Awareness Week poster. Site visitors also can read and contribute to a Geography Awareness Week Blog-a-Thon, updated multiple times daily with commentary and multimedia features.

The website provides the opportunity to join nearly 10,000 geography supporters in promoting geo-literacy. A link to Speak Up for Geography (www.speakupforgeography.org) invites visitors to write to their senators and representatives to request federal funding for geography education.

Geography Awareness Week recently launched a CafePress store, with customizable merchandise. From Nov. 5 to 17, shoppers can get a 15 percent discount by entering the code GAWEEK at checkout.

In addition, National Geographic Emerging Explorer and self-described “Guerrilla Geographer” Daniel Raven-Ellison will be hosting a Google hangout video chat on Thursday, Nov. 15, at 1 p.m. ET. Check out the Nat Geo Education blog to find out how to participate.

Raven-Ellison, who believes in encouraging children and adults to experience the world around them in a more meaningful way, will present a lecture on “guerilla geography” at National Geographic headquarters in Washington, D.C., on November 13 at 7:00 p.m. Tickets are available online via the National Geographic Live website.

On the local level, during Geography Awareness Week, grassroots organizers around the country will host events, workshops and contests at local schools and community centers. The website offers a toolkit with resources on how to host a local Geography Awareness Week event, such as a community festival or a geography trivia evening.

Geography Awareness Week 2012 is supported by the Geo-Literacy Coalition, whose members include CH2M HILL, Esri, Google and the National Geographic Society.

About the Geo-Literacy Coalition

The Geo-Literacy Coalition is an alliance of organizations working to improve the preparation of Americans for 21st-century decision-making. The members of the Geo-Literacy Coalition are CH2M HILL, a global leader in consulting, design, design-build, operations and program management for government, civil, industrial and energy clients; Esri, which develops the world’s leading geographic information system (GIS) technology that enables organizations of all sizes in both the public and private sectors to take advantage of their geographic data; Google, a global technology leader focused on improving the ways people connect with information; and National Geographic.

About the National Geographic Society

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; travel programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

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Saturday, November 3, 2012

National Geographic Kids Magazine Sets Out to Claim 2 Guinness World Records® Titles Tied to Running and Recycling

MEDIA ADVISORY

WHAT

On Saturday, Oct. 27, media are invited to watch 3,600 kids help break the Guinness World Records? title for most people running 100 meters within a 24-hour period. Through National Geographic Kids’ Run for the Planet program, in coordination with the Marine Corps Marathon’s Healthy Kids Fun Run, the Pentagon North parking lot will be packed with kids devoted to fitness, with Marines cheering them on.

Kids Run participants will contribute to the record as they complete a one-miler, and all runners will be observed by Guinness World Records representative Mike Janela. Per record rules, runners also will be confirmed by two independent witnesses: healthy lifestyle coach Kathy Pugh, owner of women’s running boot camp EZ8DC; and DeShay Williams, co-owner of personal training studio Definitions (both of Washington, D.C.). In addition, runners worldwide will help set the record with 100-meter runs between noon ET, Friday, Oct. 26, and noon ET Saturday, Oct. 27. Five thousand participants are needed for the record.

To simultaneously engage people in recycling, National Geographic Kids is also collecting old athletic shoes for the longest chain of shoes. With the help of Nike’s Reuse-A-Shoe program, the sneakers will be recycled into Nike Grind — a material used in athletic surfaces such as basketball courts and running tracks — after they have been tied into a chain later this year. The goal: 25,000 shoes. Shoes contributed by stars such as the NFL’s Eli Manning and race car driver Danica Patrick can be seen at National Geographic’s Washington headquarters, 1145 17th St. NW, where people can also drop off their shoes through Nov. 9.

Macerich malls across the country — including Tysons Corner Center in McLean, Va. — will be holding events. See macerich.com/ngkids for details. For more on either record attempt, go to kids.nationalgeographic.com/run-for-the-planet/.

WHERE:

Marine Corps Marathon Healthy Kids Fun Run, Pentagon North Parking Lot

WHEN:

Saturday, Oct. 27, 9 a.m.-12 p.m. Final wave organized by National Geographic
Kids: 11:57 a.m.


WHO:

Rachel Buchholz, Executive Editor, National Geographic Kids magazine
Mike Janela, Head of U.S. Records Management, Guinness World Records North America, Inc.


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National Geographic Magazine Launches iPhone Edition

WASHINGTON (Oct. 31, 2012)—National Geographic magazine has launched an iPhone edition with its November 2012 issue, providing daily updates and rich content, including stunning video of penguins leaping out of icy waters by BBC Wildlife Photographer of the Year Paul Nicklen as well as never-before-seen, high-definition, slow-motion footage of cheetahs.

The iPhone edition has daily feeds of news, Instagram photographs from magazine photographers on assignment and photos from the magazine’s online community of fan photographers, offering unique, fresh content each time a user opens the app. Additionally, users will get new, photo-based jigsaw puzzles daily, based on the popular puzzle page of the magazine’s website. Three of the feature articles in the app will be available as audio recordings.

“Designing the magazine for the iPhone required rethinking the entire user experience,” said Bill Marr, National Geographic’s creative director. “We’ve organized the content so that it is easy to navigate on the phone, with text, photos and video arranged in a way that allows users to quickly find what they want. We’ve also simplified our interactive graphics for the iPhone screen and added audio recordings, so users can listen on the go. Most of all, we’ve tried to make the app fun — with daily puzzles and photo feeds that people can enjoy any time they open it.”

The magazine’s iPad edition won the 2012 National Magazine Award for best tablet magazine. Current print subscribers can authenticate into both the iPad and iPhone editions. New subscribers can purchase the magazine at the App Store or National Geographic’s website.

About National Geographic magazine

National Geographic magazine has a long tradition of combining on-the-ground reporting with award-winning photography to inform people about life on our planet. It won a National Magazine Award in 2012 for best tablet edition as well as a further 13 National Magazine Awards in the previous five years: for Magazine of the Year and Single-Topic Issue in 2011; for General Excellence, Photojournalism and Essays, plus two Digital Media Awards for Best Photography and Best Community, in 2010; for Photojournalism in 2009; for General Excellence, Photojournalism and Reporting in 2008; and for General Excellence and Photography in 2007.

The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit education and scientific organizations. Published in English and 36 local-language editions, the magazine has a global circulation of around 8 million. It is sent out each month to National Geographic members and is available on newsstands for $5.99 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call for membership to the Society.

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Friday, November 2, 2012

National Geographic Magazine, November 2012

November 2012 NGM Highlights - View as PDF

This month, we capture the first ever slow-motion, high-definition running of the world’s fastest land mammal, the cheetah, with one of the world’s fastest cameras. In addition, scientists discover the secret of the emperor penguin’s incredible underwater speed. Elsewhere, Cuba’s new now is explored, as the people are responding to reform with excitement and skepticism; a paragliding photographer, George Steinmetz, captures the desert’s shifting sand shapes from above; strands of yarn may help unravel a lost chapter of New World History; and 40 years later, a photographer returns to the Arkansas Delta to see then vs. now.

Cheetah, the World’s Fastest Runner video  — For the first time ever, one of the world’s fastest cameras captures the movement of the world’s fastest land mammal – in incredible high-def, slow motion.The Science of a Cheetah’s Speed video  — From spine to skull, a body “perfectly designed for running.”A Geographer’s Personal Journey from Cuba to the U.S. video — National Geographic Geographer Juan Vald?s shares his story of immigration to the United States from Cuba as a child in the early 1960s.Penguins as Elegant Emperors video —  Join photographer Paul Nicklen to see penguins rocketing out of the water onto the ice.Penguin Feather Power interactive graphic  — Drag the bar on the graphic to propel a penguin and see the steps it takes to rocket from sea to ice.Above the Desert video — Rise above the desert for incredible views with paragliding photographer George Steinmetz.Sand Dune Formation graphic — Tap on photos of sand dune formations to see how their sizes are determined and their shapes are formed.

Features:

Cheetahs on the Edge, by Roff Smith, photographs by Frans Lanting (Page 110). Shy, delicately built and unable to roar, cheetahs are one of the most vulnerable of the big cats. Fewer than 10,000 survive in the wild. While highly threatened, they are also shrewd survivors. Certain “supermoms” have astonishing success in raising cubs and even foster the offspring of others. Says one scientist, “I’m not aware of any other carnivore whose survival relies so heavily on the success of so few females.” A remarkable anatomical diagram shows the many features that make cheetahs unique, while a pullout poster documents a 7.19-second 100-meter dash by cheetah Tommy T at the Cincinnati Zoo. Smith and Lanting are available for interviews.

Cuba’s New Now, by Cynthia Gorney, photographs by Paolo Pellegrin (Page 36). Four years after Fidel Castro formally handed Cuba’s presidency to younger brother Ra?l, the country is gradually shedding the ascetic nationalism of the revolution and becoming more open, flexible and entrepreneurial. Cynthia Gorney spent nine weeks over the course of two years traveling and interviewing both the optimists — many of whom are experimenting with new business ideas in a changing economy — and the pessimists, who are making plans to flee the island in pursuit of opportunities abroad. Meanwhile, everyone must grapple with the difficulties of the country’s two-currency system that fuels a lucrative black market and forces professionals like doctors to moonlight as cab drivers to make ends meet. Gorney’s text and Paolo Pellegrin’s photos highlight Cuba’s complexities, paradoxes and tensions as change slowly seeps into the country. Gorney and Pellegrin are available for interviews.

Penguin Bubbles, by Glenn Hodges, photographs by Paul Nicklen (Page 60). Shortly after British marine biologist Roger Hughes had been discussing the lubricating properties of competitive swimsuits with his wife, he saw emperor penguins “rocketing through the sea with trails of bubbles in their wakes” and wondered if the bubbles helped penguins swim faster. Hughes teamed with a mechanical engineer and another biologist to analyze hours of underwater footage and they discovered penguins use air as a lubricant to cut drag and increase speed. Air released from the penguin’s feathers in the form of tiny bubbles reduces the density and viscosity of the water around its body, enabling the bird to reach speeds that would otherwise be impossible. Shipping companies are now adopting air-lubrication systems to improve the efficiency of their containerships and supertankers. Paul Nicklen’s stunning photos capture the emperor penguins and their subtle adaptation in action. Hodges and Nicklen are available for interviews.

Vikings and Native Americans, by Heather Pringle, photographs by David Coventry (Page 80). Viking seafarers were “explorers par excellence of medieval Europe,” traveling as far as the coast of Newfoundland. Yet new evidence suggests that they had ventured even further north, to the northern tip of Baffin Island, one of the most inhospitable areas in North America. There, it seems, they constructed semipermanent housing and established a lucrative exchange of goods with native Dorset people, who ranged the eastern Arctic coast for nearly 2,000 years. Carvings of wood and walrus ivory found in Baffin — along with spun-wool yarn — indicate friendly contact between Vikings and these aboriginal Native Americans. There is also evidence that trade in furs and other luxuries seems to have flourished. Following a subtle trail of artifacts, archaeologist Patricia Sutherland is searching for a lost chapter of New World history. Pringle and Coventry are available for interviews.

Sailing the Dunes, photographs and text by George Steinmetz (Page 94). George Steinmetz learned to fly a motorized paraglider — one of the slowest aircraft in the world — in order to take aerial photographs of the Sahara. But what began as a means to an end for an assignment blossomed into a 15-year project to photograph the world’s most extreme deserts. The barchans, seifs, star dunes and other wind-blown sand shapes are variegated and highly textured when captured by Steinmetz’s lens, and his aerial images provide the viewer with a unique perspective on the desert. Steinmetz is available for interviews.

Return to the Arkansas Delta, by Charles Bowden, photographs by Eugene Richards (Page 124). Twelve thousand years ago, the end of the Ice Age and the melting of glaciers began a process that turned the Arkansas Delta into a promised land of agricultural fertility. American settlers and slaves turned the swamps into gold through the cash crop of cotton, but the wealth was impermanent and unevenly distributed. Eugene Richards moved to the delta during the civil rights movement of the late ’60s hoping to help improve the lives of the locals, and he began using his camera to document the poverty and violence throughout the area. There he met the woman who became his wife and endured violence and intimidation. Forty years later, he returns to consider the people and landscapes that became inextricably linked with his life and his memories, attempting to reconcile his past hopes and ambitions with the modern reality of a difficult and unforgiving place.

National Geographic magazine has a long tradition of combining on-the-ground reporting with award-winning photography to inform people about life on our planet. It has won 12 National Magazine Awards in the past five years: for Best Tablet Edition in 2012; Magazine of the Year and Single-Topic Issue in 2011; for General Excellence, Photojournalism and Essays, plus two Digital Media Awards for Best Photography and Best Community, in 2010; for Photojournalism in 2009; and for General Excellence, Photojournalism and Reporting in 2008.

The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit education and scientific organizations. Published in English and 36 local-language editions, the magazine has a global circulation of around 8 million. It is sent out each month to National Geographic members and is available on newsstands for $5.99 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call for membership to the Society.

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National Geographic’s ‘Digital Nomad’ Andrew Evans Embarks on Around-the-World Expedition by Private Jet

WASHINGTON (Oct. 17, 2012)—Andrew Evans, National Geographic Traveler magazine’s “Digital Nomad,” has set off on an Around the World by Private Jet trip with National Geographic Expeditions. As he explores with National Geographic Explorer-in-Residence Wade Davis, art historian Jack Daulton and National Geographic photographer Massimo Bassano, Evans will tweet, blog, vlog and “Instagram” on NationalGeographic.com’s Digital Nomad blog (http://digitalnomad.nationalgeographic.com/), his Twitter feed @WheresAndrew and his Where’s Andrew Facebook page.

“I’ve gone on some pretty cool trips, but this one truly will be an expedition of a lifetime for me and my digital community,” said Evans. “Who else but National Geographic could offer such an exceptional trip to some of the world’s most legendary places, accompanied by top National Geographic experts?”

After a welcome reception at National Geographic headquarters in Washington, D.C., in early October, the group of travelers boarded the private jet for Peru, where they visited Lima, Cusco and Machu Picchu. They then flew to Easter Island, Samoa and Australia’s Great Barrier Reef. Evans joins the group in Cambodia, where they explore Angkor Wat’s vast temple complex. From there, they encounter giant pandas on a visit to the Chengdu Panda Breeding and Research Center in China and continue to Lhasa, Tibet, to see the fabled Potala Palace. In Agra, India, they explore the exquisite Taj Mahal, one of the greatest monuments built for love.

The next stop brings the group to Tanzania, where paleontologist and National Geographic Explorer-in-Residence Louise Leakey will meet with them to discuss the Leakey family’s historic fossil finds. Then it’s off to Egypt to explore Luxor, the Pyramids and the Sphinx. The final stop is Marrakech, Morocco, where they visit the Koutoubia Mosque, Bahia Palace and the colorful suqs. In just 24 days, the travelers will have discovered 12 UNESCO World Heritage sites and seen some of the most legendary places in the world.

“Our Around the World by Private Jet expedition is one of the most unique and exhilarating trips out there,” said Lynn Cutter, National Geographic’s executive vice president for Travel. “Our travelers explore so many celebrated sites in just 24 days, in the company of some of our top researchers, photographers and adventurers. To have Andrew Evans on board capturing and sharing incredible moments as they happen is a fantastic opportunity for all of us to join in the adventure.”

Evans is a veteran travel writer for National Geographic Traveler magazine and National Geographic’s Intelligent Travel blog. His most recent assignments have taken him to Switzerland and Norway. These trips came on the heels of a journey through South Africa and Malawi, where he was one of the first people to report the death of Malawian President Bingu wa Mutharika. In February he visited Maya sites in Mexico. Last year he explored the best of Ontario, Canada; tweeted and blogged around Japan; and wined and dined his way through Louisiana, experiencing the best of the bayou and New Orleans. He finished the year skiing, snow-shoeing and trekking through western Canada’s ski country with renowned mountaineers, ski instructors and naturalists.

In 2010 Evans journeyed from Washington, D.C., to Antarctica — a 10,000-mile trip through 14 countries — using public transportation as far as he could go. He rode buses to Ushuaia in Argentina, the southernmost city in the world, and then boarded the National Geographic Explorer to Antarctica.

About National Geographic Traveler Magazine

National Geographic Traveler: Nobody Knows This World Better. National Geographic Traveler is the world’s most widely read travel magazine. Published eight times a year, Traveler is available by subscription, on newsstands in the United States and Canada and digitally for tablets like the iPad (on Zinio) and Nook (at BN.com). Its website (www.nationalgeographic.com/traveler) offers inspiring and authoritative digital content including trip ideas, photo galleries and blogs. It also houses travel apps, including 50 Places of a Lifetime that showcases the world’s greatest destinations handpicked by National Geographic’s family of globe-trotting contributors, and the award-winning National Parks app, filled with stunning pictures, maps and tips to explore America’s national parks.

About National Geographic Expeditions

National Geographic Expeditions is the travel program of the National Geographic Society, with expeditions to more than 60 destinations across all seven continents. A National Geographic expert — photographer, biologist, anthropologist or writer — accompanies these trips to enrich the experience with insights and an insider perspective. National Geographic Expeditions features land journeys, family programs, small-ship expeditions, active adventure trips, private jet trips, photography workshops and expeditions, and student programs. All proceeds from National Geographic’s travel programs support the Society’s aim of increasing global understanding through exploration, education and scientific research. For more information, visit www.nationalgeographicexpeditions.com.

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; live events; interactive media; merchandise; and travel programs. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy.

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Thursday, November 1, 2012

National Geographic Museum to Feature Birds-of-Paradise

WASHINGTON (Oct. 22, 2012)—This fall, take a journey to New Guinea and the exotic world of birds-of-paradise with “Birds of Paradise: Amazing Avian Evolution,” a new exhibition at the National Geographic Museum that reveals all 39 species of these elusive birds for the first time. Highlighting the groundbreaking research of photographer Tim Laman and Cornell Lab of Ornithology scientist Edwin Scholes, the exhibition, born out of the duo’s important scientific achievement, features the extravagant plumage, crazy courtship dances and bizarre behaviors of the extraordinary birds. The exhibition will run from Thursday, Nov. 1, through early May 2013.

Since their partnership began in 2004, Laman and Scholes have been dedicated to documenting and understanding the lives of birds-of-paradise. During 18 expeditions over eight years, the two were able to capture photographs, videos and detailed observations of these important species of birds. Known for their unique looks and mating rituals, the birds-of-paradise are a prime example of sexual selection and are surely one of the most elegant examples of extreme evolution on Earth. The birds are found in one of the most untarnished environments in the world: the remote rain forests of the New Guinea region.

Equal parts natural history, photography and science exhibition, “Birds of Paradise” gives visitors an in-depth look into the lives of birds-of-paradise. Visitors will meet Laman and Scholes through introductory videos as they enter the exhibit, where they will also be greeted with natural soundscapes, traditional wood carvings and a montage of all 39 birds-of-paradise species. They will be able to dive into their groundbreaking research and learn brand new information about each of the 39 species, all finally photographed for the first time in history.

In addition, visitors can examine the bizarre courtship dances that the males perform to attract the females. Interactive games such as “Dance, Dance Evolution” let people dance along with the birds to learn their signature moves. The first-ever video of the female’s point-of-view of the dances is shown, captured through an innovative use of equipment created by Laman and Scholes. Photos, videos, bird specimens and a kinetic sculpture of a riflebird (a bird-of-paradise species) also show the transformations that birds-of-paradise undergo to attract their mates and the various moves that make up their mating rituals. Visitors can also manipulate artificial tree branches to trigger video footage of different birds displayed on their perches, with commentary from Scholes.

The exhibition highlights the importance of birds-of-paradise to New Guinea. Maps and diagrams of the birds’ ranges across the country explain how the country’s environment allowed the birds to adapt and evolve over time. Legends and folklore are shared from generations past.

Visitors to the exhibition can also explore old and new scientific knowledge about the birds-of-paradise, including previous misconceptions, vintage illustrations and information on how the giants of evolutionary studies, including Charles Darwin, were fascinated by the birds. Modern science and conservation efforts are featured, with findings from Laman and Scholes as well as other well-known figures such as evolutionary biologist and author Jared Diamond. Interactive games teach visitors how sexual selection works, and a Species Atlas app offers information on all 39 species.

The “Birds of Paradise” exhibition is part of a National Geographic Society-wide effort focusing on these birds and was developed with the Cornell Lab of Ornithology. A companion book to the exhibition, “BIRDS OF PARADISE: Revealing the World’s Most Extraordinary Birds,” by Laman and Scholes, goes on sale Oct. 23; a documentary on the National Geographic Channel, “Winged Seduction: Birds of Paradise,” will air on Nov. 22 and be released later on DVD; National Geographic Live lectures on the birds will be presented in venues across the country, including in National Geographic’s Grosvenor Auditorium on Nov. 1 and 3; an article on birds-of-paradise will appear in the December 2012 issue of National Geographic magazine, with bonus materials in the iPad edition; and an education portal can be found at www.natgeoed.org/birds-of-paradise.

The National Geographic Museum, 1145 17th Street, N.W., Washington, D.C., is open every day from 10 a.m. to 6 p.m. It is closed Dec. 25. Admission is $8 for adults; $6 for National Geographic members, military, students, seniors and groups of 25 or more; $4 for children ages 5-12; and free (reservation required) for school, student and youth groups (age 18 and under). Tickets may be purchased online at www.ngmuseum.org; via telephone at (202) 857-7700; or in person at the National Geographic ticket office, 1600 M Street, N.W., between 10 a.m. and 5:30 p.m. For more information on group sales, call (202) 857-7281 or email groupsales@ngs.org.

Photography exhibitions in the museum’s M Street gallery and outdoors are free.

For information on the “Birds of Paradise: Amazing Avian Evolution” exhibition or the museum’s other fall exhibition, “1001 Inventions: Discover the Golden Age of Muslim Civilization,” the public should call (202) 857-7588 or visit www.ngmuseum.org.

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; school publishing programs; live events; interactive media; merchandise; and travel programs. For more information, visit nationalgeographic.com.

The Cornell Lab of Ornithology is nonprofit, member-supported organization with the mission to interpret and conserve the earth’s biological diversity through research, education, and citizen science focused on birds. Founded in 1915, the Lab is supported by 50,000 members and engages 200,000 citizen-science participants and 6 million bird enthusiasts who connect online at www.allaboutbirds.org. As a proud unit of Cornell University, the Lab has a leading team of faculty, educators, conservation scientists, and engineers continuing a strong history of excellence in science, technological innovation, and outreach. Learn more at www.birds.cornell.edu.

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National Geographic Kids Magazine Sets Out to Claim 2 Guinness World Records® Titles Tied to Running and Recycling

MEDIA ADVISORY

WHAT

On Saturday, Oct. 27, media are invited to watch 3,600 kids help break the Guinness World Records? title for most people running 100 meters within a 24-hour period. Through National Geographic Kids’ Run for the Planet program, in coordination with the Marine Corps Marathon’s Healthy Kids Fun Run, the Pentagon North parking lot will be packed with kids devoted to fitness, with Marines cheering them on.

Kids Run participants will contribute to the record as they complete a one-miler, and all runners will be observed by Guinness World Records representative Mike Janela. Per record rules, runners also will be confirmed by two independent witnesses: healthy lifestyle coach Kathy Pugh, owner of women’s running boot camp EZ8DC; and DeShay Williams, co-owner of personal training studio Definitions (both of Washington, D.C.). In addition, runners worldwide will help set the record with 100-meter runs between noon ET, Friday, Oct. 26, and noon ET Saturday, Oct. 27. Five thousand participants are needed for the record.

To simultaneously engage people in recycling, National Geographic Kids is also collecting old athletic shoes for the longest chain of shoes. With the help of Nike’s Reuse-A-Shoe program, the sneakers will be recycled into Nike Grind — a material used in athletic surfaces such as basketball courts and running tracks — after they have been tied into a chain later this year. The goal: 25,000 shoes. Shoes contributed by stars such as the NFL’s Eli Manning and race car driver Danica Patrick can be seen at National Geographic’s Washington headquarters, 1145 17th St. NW, where people can also drop off their shoes through Nov. 9.

Macerich malls across the country — including Tysons Corner Center in McLean, Va. — will be holding events. See macerich.com/ngkids for details. For more on either record attempt, go to kids.nationalgeographic.com/run-for-the-planet/.

WHERE:

Marine Corps Marathon Healthy Kids Fun Run, Pentagon North Parking Lot

WHEN:

Saturday, Oct. 27, 9 a.m.-12 p.m. Final wave organized by National Geographic
Kids: 11:57 a.m.


WHO:

Rachel Buchholz, Executive Editor, National Geographic Kids magazine
Mike Janela, Head of U.S. Records Management, Guinness World Records North America, Inc.


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